
I build brands people trust — and teams people want to work on.

With over 15 years of leadership experience across SaaS, cybersecurity, and tech, I translate complexity into clarity. A journalist at my core, I help growing, technical organizations find a clear, credible voice — and build the systems and teams that drive momentum as the business scales.
I lead teams with empathy, transparency, and focus. We spend so much of our lives at work; I strive to make my teams an enriching, rewarding place to build work we’re proud of.
Outside of work, you can find me practicing Ikebana (the Japanese art of flower arranging), or being walked by my 170-lb. dog, Sumo.

I build trust, develop talent, and create teams where people do their best work, without burning out. I’m a “player-coach,” always building alongside my teammates to create work we’re all proud of.

To write a strong story, you have to ask strong questions. I build narratives that respect the audience’s intelligence while introducing them to a new perspective they may not have considered before.

The effectiveness of marketing should speak for itself: the right leads, strong pipeline, ARR, and brand equity. Measuring the impact of content, brand campaigns, and SEO/GEO/AEO is essential.
You can read more about my experience and see my work on my LinkedIn profile, or reach out to me directly.
